Cookie Notice

By visiting or using this website, a cookie will be created which V Save a Life may use to provide statistics that help us to give you the best experience of our sites. The statement below describes our policy on cookies.

If you do not agree with any of the following, you can switch off the cookies. However, by continuing to use our site without changing the settings, you are agreeing to our use of cookies.

What is a cookie?

During the course of any visit to our website, the pages which you see, along with something called a cookie, are downloaded to your computer. Most, if not all, websites do this, because cookies allow the website publisher to do useful things like find out whether the computer (and probably its user) has visited the site before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

So – what is a cookie? When you enter a site your computer will automatically be issued with a cookie. Cookies are text files which identify your computer to our server. Cookies in themselves do not identify the individual user, just the computer used. Many sites do this whenever a user visits their site, in order to track traffic flows. Cookies themselves only record which areas of the site have been visited by the computer in question, and for how long. Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time, although this of course means that certain personalised services cannot then be provided to that user. You should read the information that came with your browser software to see how you can do this. Even assuming you have not set your computer to reject cookies, you can browse our sites anonymously until such time as you register your information with V Save a Life.

What do cookies tell us?

We use cookies to collect data for analytics, such as demographic and interest data, based on your browsing patterns. This data allows us to estimate your age range, your gender and things that might interest you.

What do we use cookies?

We use cookies so that we can give you a better experience when you return to our website. In particular, we use cookies to:

  1. better understand our audience and supporters, for example by estimating our audience size and patterns and tracking the level of interest in our campaigns;
  2. track your preferences and personalise the sites to your requirements and interests. For example: if on a previous visit you went to, say, the [Imagine Campaign] pages, then we might find this out from your cookie and highlight particular information – which you may find interesting, on a second visit;
  3. avoid lengthy registration/personalisation on each visit;
  4. display relevant promotion, communications and appeals on other websites you visit;
  5. improve and update our website

How do we collect and analyze cookies?

V Save a Life does not collect and analyze the data to create cookies directly; we use a specialist service provider which both collects information on your preferences from your visits to our websites and analyzes your preferences from cookies already stored in your browser.

We obtain this information by enabling Google Analytics to analyze the traffic on our websites via "Google Advertising Cookies". Google Advertising Cookies are a series of cookies already stored in your browser that compiles data from your browsing preferences. You can see the types of cookies used by Google and learn more about the different categories in the Google Privacy & terms.

We may change our specialist service provider at any time without notice to you and will update this Policy as necessary at that time.

Do you share data from cookies with other organizations?

We may share your data from your cookies with partners, agents or service providers to understand our supporters more effectively and to further V Save a Life’s mission.